Sans Normal Kumas 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Jindo' by Nine Font; 'Neue Reman Gt' by Propertype; and 'Bornia', 'Buvera', and 'Conigen' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, confident, modern, energetic, casual, impact, momentum, clarity, modernity, versatility, oblique, rounded, smooth, geometric, open.
This is a heavy, forward-leaning sans with smooth, rounded curves and a largely geometric construction. Strokes remain broadly consistent through curves and joins, producing a clean, low-modulation texture. Counters are open and generously sized for a weight this strong, while terminals are mostly blunt with softly rounded corners. The oblique angle is steady across capitals, lowercase, and numerals, giving lines a continuous, rightward motion. Spacing looks comfortable and even, supporting solid word shapes without feeling condensed.
This font performs best where strong emphasis and momentum are desirable: headlines, campaign copy, and brand statements. It’s well suited to packaging and retail signage that needs bold, quick readability, and it naturally fits sports, fitness, and tech-adjacent identities. In longer text it remains legible, but its weight and slant make it most effective as a display or short-to-medium copy companion.
The overall tone is assertive and active, with a contemporary, athletic feel driven by the strong weight and oblique slant. Its rounded geometry keeps it approachable rather than aggressive, making it read as friendly confidence. The rhythm in text feels brisk and promotional, suited to messaging that needs impact without ornament.
The design appears intended to deliver modern impact with an energetic slant while staying clean and broadly versatile. Its rounded geometric forms and steady stroke behavior suggest a focus on clarity at size, consistent texture, and a contemporary, promotional voice.
Capitals appear broad and stable, while the lowercase maintains clear, simple silhouettes that stay readable in text. Numerals share the same rounded, sturdy construction and match the slant, helping mixed alphanumeric settings feel cohesive. The design favors clean, modern forms over calligraphic detailing, keeping the texture smooth and uniform across longer passages.