Sans Normal Dogug 14 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui design, editorial, signage, presentations, branding, clean, modern, neutral, tech, legibility, neutrality, modernism, systematic design, geometric, open, crisp, minimal, airy.
This typeface is a clean, geometric sans with monoline strokes and rounded, circular construction in bowls and counters. Curves are smooth and even, terminals are predominantly straight-cut, and joins are kept simple for a crisp, uncluttered texture. Proportions feel generously set with open apertures and ample interior space, helping the forms stay clear at text sizes. Numerals follow the same rational geometry, with smooth curves and restrained details that keep the overall rhythm consistent.
Well-suited to UI and product typography where clarity and an unobtrusive tone are priorities, especially for navigation, labels, and short-to-medium passages. It also fits contemporary editorial layouts, presentations, and signage that benefit from open counters and a clean, geometric rhythm. For branding, it works best where a modern, minimal impression is desired without overt stylization.
The overall tone is neutral and contemporary, projecting a calm, straightforward voice rather than expressive personality. Its restrained geometry and open spacing read as modern and functional, with a subtle tech-forward feel suitable for clean interfaces and systematic branding.
The design appears intended as a straightforward, modern workhorse sans: geometric in construction, consistent in stroke behavior, and optimized for clear, even texture in continuous reading. Its open forms and restrained details suggest a focus on legibility and versatile deployment across digital and print contexts.
Round letters like O/Q/C lean toward near-perfect circularity, while diagonals (A/V/W/X/Y) are sharply drawn and maintain a consistent stroke presence. The lowercase shows simple, single-storey constructions where applicable and avoids decorative quirks, keeping the reading pattern predictable and consistent across the sample text.