Sans Normal Mine 2 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logotypes, sports branding, playful, chunky, retro, friendly, punchy, impact, approachability, retro display, brand voice, headline clarity, rounded, soft corners, compact counters, bulbous, stout.
A heavy, rounded sans with broad, blocky proportions and softened corners throughout. Curves are built from generous circular/elliptical forms, producing large bowls and thick terminals, while many joins are tight, creating compact internal counters. Strokes remain largely uniform with subtle optical modulation, and the overall construction leans toward geometric shapes with a slightly quirky, uneven rhythm across widths. The lowercase shows a tall x-height with short ascenders/descenders, reinforcing a dense, poster-ready silhouette.
Best suited to headlines and short bursts of text where its mass and rounded shapes can read cleanly—posters, packaging, bold editorial titling, and brand marks. It can also work for attention-grabbing signage or sports/entertainment branding where a friendly, high-impact voice is needed.
The overall tone is bold and upbeat, with a chunky, toy-like warmth that feels approachable rather than austere. Its rounded geometry and tight counters give it a retro display flavor that reads as energetic and a bit mischievous, especially at larger sizes.
The design appears intended to deliver maximum visual impact with a soft, approachable character: a geometric, rounded display sans that emphasizes bold silhouettes, dense texture, and playful rhythm for branding and titling.
The heaviest areas dominate quickly, so spacing and counter-shapes become the main drivers of legibility; this creates a strong black-and-white pattern in text lines. The numerals and uppercase forms appear designed for impact, with wide stances and simplified interior shapes that keep the silhouette clear at headline scale.