Serif Flared Doho 3 is a light, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, luxury branding, posters, elegant, fashion, refined, modern-classic, elegance, display impact, editorial tone, luxury feel, space efficiency, hairline, flared, crisp, calligraphic, sculpted.
This typeface presents a crisp, high-contrast serif construction with very slender hairlines and strongly tapered strokes that broaden into flared, wedge-like terminals rather than heavy brackets. The letterforms are tall and relatively compact in their set, with a poised vertical stress and a smooth, calligraphic modulation visible across rounds and diagonals. Capitals feel statuesque and airy, with sharp apexes (notably in A and V/W) and clean, pointed serifs; the lowercase keeps a restrained, bookish rhythm with delicate joins and a modest, balanced x-height. Numerals follow the same refined contrast and tapered logic, reading cleanly at display sizes with distinctive, sculpted curves and fine entry/exit strokes.
This font is best suited to display-oriented typography such as magazine headlines, deck copy, pull quotes, and refined brand marks where elegance and contrast are desired. It can also work for short editorial passages at comfortable sizes and spacing, especially in print or high-resolution environments where its fine strokes remain clear.
The overall tone is polished and sophisticated, leaning toward fashion and cultural publishing. Its sharp hairlines and flared endings create a sense of luxury and precision, while the calm upright stance keeps it formal and composed rather than playful. The resulting voice feels contemporary yet rooted in classic serif traditions.
The design appears intended to merge classic high-contrast serif elegance with a more sculpted, flared-terminal finish, producing a distinctive editorial voice. Its narrow, tall proportions and sharp detailing suggest an aim toward impactful, space-efficient headlines with a premium feel.
In the text sample, the thin horizontals and hairlines become a defining feature, giving the page a bright, shimmering texture. The flared terminals help maintain presence despite the delicacy, though the strongest impact is clearly at larger sizes where the contrast and tapering can be appreciated without filling in.