Slab Contrasted Vula 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Servus Slab' by Dada Studio, 'Askan' by Hoftype, and 'Bogue' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, retro, friendly, authoritative, impact, heritage, warmth, readability, headline strength, chunky, bracketed, ink-trap hint, compact joins, soft corners.
A heavy, slab-serif design with broad proportions and sturdy, rectangular serifs that read as slightly bracketed rather than razor-sharp. Strokes show a gentle, noticeable modulation, with rounded transitions and subtly softened outer corners that keep the mass from feeling rigid. Counters are relatively open for the weight, and joins tend to be compact and sturdy; diagonals (like in V/W/X) feel dense and stable. The lowercase is robust and legible, with simple, workmanlike forms and a single-storey “g,” while figures are large, bold, and blocky to match the headline color.
Best suited to headlines and short display text where its heavy slabs and wide stance can create immediate impact. It can work well for retro-inspired branding, packaging, labels, and editorial titling where a confident, tactile look is desired. For longer passages, it will be most comfortable at generous sizes and spacing to preserve counter clarity.
The overall tone is assertive and punchy, with a classic, old-school editorial flavor. Its hefty slabs and soft shaping give it a friendly, approachable authority—more vintage poster and newspaper headline than sleek corporate minimalism. The rhythm feels energetic and slightly rustic, suggesting craft, tradition, and emphasis.
The design appears intended to deliver bold, high-impact typography with a traditional slab-serif backbone, balancing strong structure with slightly softened details for warmth. It aims to evoke vintage print and poster sensibilities while staying clear and legible in modern headline and branding contexts.
The font produces strong “ink” presence at display sizes, with tight interior spaces in some letters (notably in dense diagonals and bowls) that contribute to a compact, forceful texture. Uppercase forms are particularly commanding, while the lowercase maintains a practical, readable texture suitable for short bursts of text.