Sans Normal Ludib 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Cedora' by Lafontype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, upbeat, confident, modern, impact, motion, display, branding, emphasis, heavyweight, rounded, oblique, compact, blocky.
This typeface is a heavy, oblique sans with broad proportions and a compact vertical rhythm. Forms are built from large, rounded bowls and smooth curves paired with brisk, angled terminals, producing a slightly “cut” or sheared finish on many strokes. Counters are fairly open for the weight, and the overall texture is dense but even, with sturdy joins and minimal contrast that keeps letters looking solid at display sizes.
It performs best in short, bold applications such as headlines, posters, sports and event graphics, prominent UI labels, and packaging where impact is the priority. The dense color and oblique angle help it stand out in branding lockups, badges, and signage, especially at medium-to-large sizes.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and urgency. Its rounded construction keeps the voice friendly rather than aggressive, while the weight and width give it a confident, headline-driven presence.
The design appears intended to deliver maximum visual punch with a dynamic slant and broad, rounded construction. It prioritizes strong silhouettes and fast recognition for attention-grabbing display typography rather than delicate detail.
Uppercase characters read especially stable and geometric, while the lowercase introduces more personality through single-storey shapes and soft, bulb-like terminals. Numerals follow the same chunky, rounded logic and feel designed to hold up in large, high-impact settings.