Sans Normal Lukuv 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Muller Next' by Fontfabric, 'Famiar' by Mans Greback, 'Nietos' by Melvastype, 'Belle Sans' by Park Street Studio, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, punchy, friendly, retro, confident, impact, motion, approachability, display clarity, brand presence, rounded, oblique, soft corners, chunky, compact counters.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are thick and largely monolinear, with softened corners and generous curves that keep the texture smooth despite the weight. Terminals tend to be blunt and slightly angled, and the italic slant is consistent across caps, lowercase, and figures. Counters are relatively compact (notably in forms like a, e, and 8), creating a dense, high-impact color, while spacing remains open enough to keep the overall rhythm readable in display sizes.
Best suited for headlines and short blocks of copy where bold presence is the priority—posters, sports or event branding, packaging, and promotional graphics. It can work for large-size emphasis in UI or editorial callouts, but its dense counters and weight make it less ideal for long-form text at small sizes.
The overall tone is energetic and approachable, pairing bold mass with friendly, rounded shapes. Its forward slant adds motion and urgency, giving it a sporty, promotional feel with a hint of retro headline styling.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance, while keeping the personality friendly through rounded construction and simplified forms. It prioritizes attention and momentum over delicacy, aiming for clear, confident display typography.
Capitals are sturdy and simplified, with rounded bowls and diagonals that feel stable rather than sharp. The lowercase includes a single-storey a and g, reinforcing an informal, contemporary voice. Numerals are similarly weighty and curved, designed to match the letterforms in visual density and emphasis.