Sans Normal Efrir 7 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, infographics, clean, contemporary, airborne, friendly, technical, readability, modernity, neutrality, motion, monoline, rounded, open apertures, slanted, geometric.
This is a slanted, monoline sans with rounded, geometric construction and generous internal space. Strokes stay even with minimal modulation, and curves are drawn smoothly with soft terminals rather than sharp cuts. Proportions run broad, with wide rounds (notably in O/C/e) and relaxed spacing that gives the letterforms room to breathe. Counters are open and apertures stay clear, supporting legibility in longer text while maintaining a streamlined, modern rhythm.
It suits interfaces and product copy where a light, unobtrusive texture is desirable, as well as editorial sidebars, captions, and modern presentation typography. The broad proportions and open forms also make it a good fit for branding systems and infographic labeling that need clarity without heaviness.
The overall tone is clean and contemporary, with an airy lightness that feels approachable rather than formal. Its gentle rounding and consistent stroke behavior read as calm and friendly, while the slant adds forward motion and a subtle sense of speed.
The design appears intended to deliver a modern, readable italic sans that stays neutral and efficient while adding a sense of momentum. Its geometric rounding and consistent stroke weight suggest a focus on clarity, versatility, and a polished contemporary voice.
Numerals follow the same smooth, monoline logic and sit comfortably alongside the text without calling attention to themselves. The italic angle is steady across uppercase and lowercase, and the shapes remain simple and uncluttered, keeping the texture even in paragraph settings.