Sans Normal Efrub 15 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, presentations, packaging, clean, modern, friendly, airy, readability, approachability, contemporary tone, subtle motion, editorial voice, rounded, humanist, open apertures, soft terminals, calligraphic slant.
A slanted sans with smooth, rounded construction and gentle, continuous curves. Strokes are even and refined, with soft terminals and open, readable apertures. Uppercase forms stay simple and geometric-leaning, while the lowercase introduces a more humanist rhythm with a single-storey a and g, a curved descender on y, and an open, flowing e. Figures are straightforward and proportional, matching the text tone with unobtrusive shapes and consistent spacing.
This style works well for user interfaces, product copy, and editorial typography where a clean sans with a subtle forward motion helps guide reading. It can also support brand systems that want a modern, friendly voice, and it remains legible in longer passages thanks to its open counters and measured spacing.
The overall tone is contemporary and approachable, with a calm, understated elegance. Its slant adds motion and a lightly expressive feel without becoming flashy, making it feel personable and editorial rather than strictly technical.
The design appears intended to deliver a clear, contemporary sans with a softened, human touch, using a consistent slant and rounded forms to add warmth and momentum. It prioritizes readability and an even typographic color while offering a distinct, gently expressive personality for everyday communication.
The italic angle is steady across caps, lowercase, and numerals, and the shapes maintain a coherent roundness throughout. Letterforms favor clarity through open counters and moderate joins, giving paragraphs a smooth, continuous texture at text sizes.