Sans Normal Beray 7 is a regular weight, narrow, monoline, upright, tall x-height font.
Keywords: branding, posters, packaging, headlines, ui, modern, friendly, playful, retro, approachability, clarity, space-saving, distinctiveness, rounded, soft, clean, quirky, humanist.
A compact, rounded sans with mostly monoline strokes and softly tapered joins. Curves are smooth and generous, with slightly squared terminals in places that keep the texture crisp rather than bubbly. Counters tend to be open and oval, and the overall construction favors simple geometric arcs with mild humanist modulation in curves and diagonals. The lowercase shows a tall, sturdy silhouette with short extenders and tight apertures, producing an even, dark typographic color in text.
Well-suited for branding and packaging where a warm, contemporary sans is needed, and for posters or headlines that benefit from a compact, rounded voice. Its steady stroke weight and open curves also make it a practical option for UI labels and short blocks of text at moderate sizes.
The letterforms feel approachable and casual, with a light retro flavor coming from the rounded bowls and slightly idiosyncratic details. It reads as friendly rather than formal, balancing clarity with a bit of character that keeps it from feeling purely utilitarian.
Likely designed to provide a clean, space-efficient sans with softened geometry—combining modern simplicity with subtle quirky details to add personality without sacrificing readability.
Distinctive shapes include a single-storey lowercase “a” and “g”, a simple vertical “I”, and numerals with rounded, compact forms; the “1” is a plain stem and the “2” has a curved top with a firm baseline finish. Overall spacing appears comfortable in display sizes, creating a consistent rhythm without sharp contrast or ornamental features.