Sans Normal Utbuk 10 is a regular weight, narrow, low contrast, italic, normal x-height font.
Keywords: sports branding, headlines, ui labels, posters, wayfinding, modern, energetic, technical, sporty, clean, convey motion, save space, modernize tone, maintain clarity, slanted, compact, geometric, crisp, taut.
A slanted sans with compact proportions and a forward-leaning stance. Letterforms are built from smooth, rounded curves and straight, slightly sheared stems, creating a crisp, contemporary rhythm. Terminals are clean and mostly straight-cut, with minimal modulation and a consistent stroke color across curves and diagonals. Counters stay open in letters like C, G, and e, while the figures share the same oblique, streamlined construction for a unified text-and-display texture.
Well-suited to headlines, subheads, and short bursts of text where a sense of speed and clarity is desirable. Its compact build and clean terminals make it a good candidate for UI labels, navigation/wayfinding, and branded materials for sports, tech, or modern retail. In longer passages it works best with comfortable tracking and leading to preserve openness.
The overall tone feels modern and fast, with a subtle athletic/industrial flavor from the strong slant and compressed footprint. It reads as confident and utilitarian rather than decorative, suggesting motion and efficiency without becoming aggressive.
The design appears intended to provide a contemporary italic sans with a geometric backbone and a condensed, efficient footprint. It aims for a clear, high-momentum voice that holds up in both branding and functional typography while keeping forms simple and consistent.
Uppercase shapes remain simple and geometric, while lowercase forms (notably a, g, and y) keep a contemporary, single-storey feel that reinforces the clean sans character. Diagonals in A, K, V, W, and X are prominent and help maintain momentum in longer lines, and spacing appears tuned to keep words tight and cohesive at text sizes.