Serif Normal Lamo 7 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Amariya' by Monotype (names referenced only for comparison).
Keywords: books, editorial, academic, magazines, reports, traditional, scholarly, literary, formal, authoritative, text reading, editorial clarity, classical tone, professional use, bracketed, oldstyle, bookish, open counters, flared terminals.
A conventional serif with bracketed serifs, moderate stroke modulation, and a steady, book-oriented rhythm. Capitals are relatively broad with clear classical proportions and crisp, slightly flared terminals, while the lowercase shows round, open counters and gently tapered joins that keep texture even in paragraphs. Serifs are refined rather than chunky, and curves (notably in O/C/S) are smooth with controlled contrast; numerals appear lining and align neatly with the cap height.
Well-suited to book typography, long-form editorial layouts, and academic or institutional documents where a familiar serif voice supports readability. It also fits magazines, reports, and other content-forward settings that benefit from a classical, polished text texture.
The overall tone is traditional and literary, evoking established editorial typography and institutional publishing. It reads as composed and authoritative, with a restrained elegance that stays out of the way of the content.
The design appears intended as a dependable, classical text serif that prioritizes readability and typographic neutrality while offering enough traditional detailing to feel polished and established.
The face maintains good clarity in the sample text, with distinct letterforms and a balanced color that supports longer passages. Details like the bracketed serifs and tapered strokes add a subtle warmth without becoming decorative.