Sans Superellipse Etlit 7 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'Molde' by Letritas, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, product branding, packaging, sporty, urgent, modern, industrial, confident, space saving, high impact, speed, modernize, slanted, condensed, rounded, compact, punchy.
A compact, right-slanted sans with tight proportions and sturdy, even stroke weight. Curves are built from rounded-rectangle geometry, giving bowls and counters a slightly squared softness rather than true circles. Terminals are clean and mostly straight-cut, with minimal modulation and a forward-leaning rhythm that keeps the texture dense in running text. Numerals and capitals follow the same condensed, engineered logic, maintaining consistent width economy and strong vertical presence.
This font suits high-impact display settings where a condensed, forward-driving voice is useful—headlines, posters, campaign graphics, and branding for athletics or technical products. It can also work for short UI labels or packaging callouts when space is limited and a strong typographic presence is desired.
The overall tone is fast and assertive, with a purposeful, performance-oriented feel. Its compressed footprint and persistent slant read as active and contemporary, leaning toward sporty or industrial branding rather than quiet editorial neutrality.
The design appears intended to deliver maximum emphasis in minimal width, pairing a consistent, robust stroke with rounded-rect forms for a modern, engineered look. The italic construction reinforces speed and direction, supporting messaging that needs to feel energetic and decisive.
Round characters (like O, Q, and 0) retain a superelliptical shape with controlled corners, while diagonals and joins stay crisp to preserve punch at larger sizes. Spacing appears tuned for a compact, headline-like color, producing a strong block of text with clear momentum.