Sans Normal Amrol 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Capitana' by Floodfonts; 'CF Panoptik' by Fonts.GR; 'Radikal' by Nootype; '-OC Format Collage', '-OC Format Sans', and '-OC Pajaro' by OtherwhereCollective; and 'Grava' by Positype (names referenced only for comparison).
Keywords: branding, headlines, ui, posters, packaging, friendly, modern, clean, approachable, confident, clarity, versatility, modernity, brand neutrality, screen readability, geometric, rounded, compact, solid, neutral.
A solid, geometric sans with round, near-circular bowls and a consistent, even stroke weight. Terminals are clean and mostly squared, with smooth curve-to-stem joins that keep the texture calm and uniform in text. Uppercase proportions are broad and stable with straightforward construction, while the lowercase shows simple, functional shapes (notably a single-storey a and g) that read clearly at display and text sizes. Counters are relatively open for the weight, and the overall rhythm is compact without feeling cramped.
This font works well for branding systems and headlines that need a modern, approachable voice, and it holds up nicely for short paragraphs, UI labels, and navigation due to its even texture and clear letterforms. Its sturdy numerals and compact rhythm also make it a good fit for packaging, signage, and marketing collateral where quick readability is important.
The tone is contemporary and approachable, combining a friendly roundness with a confident, no-nonsense presence. It feels neutral and versatile rather than stylized, making it suitable for communication that aims to be clear, modern, and inviting.
The design appears intended to provide a clean, contemporary sans built on geometric foundations, balancing friendly curves with practical, highly legible construction. It aims for broad usability across display and everyday interface or editorial contexts without relying on decorative quirks.
Round letters like O, C, and G lean strongly toward circular geometry, giving the face a cohesive, engineered feel. The numerals appear sturdy and highly legible, with simple forms and clear differentiation at a glance.