Sans Normal Buguh 9 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, editorial, clean, modern, friendly, neutral, techy, versatility, clarity, neutrality, modernization, geometric, rounded, crisp, straight-sided, open counters.
A clean sans with largely geometric construction and smooth, rounded curves paired with straight terminals. The stroke weight is even and consistent, producing a crisp, uniform color in text. Round letters like C, O, and Q are close to circular with open apertures, while diagonals (A, V, W, Y) are straight and sharply joined. Lowercase forms are simple and legible, with a single-storey a and g, a compact e, and a short, clean t; punctuation-like dots (i, j) are round and prominent. Numerals are straightforward and sturdy, with clear differentiation and minimal embellishment.
Well-suited for interface typography, product and tech branding, and clear informational signage where a clean, modern voice is needed. It also holds up in short-to-medium editorial settings and headlines, where the even stroke and open forms maintain readability and a neat typographic texture.
The overall tone is contemporary and unobtrusive, balancing approachability with a quietly technical, utilitarian feel. Its restrained shapes and even rhythm read as dependable and systematic rather than expressive or decorative.
The design appears intended as a versatile, all-purpose sans that prioritizes clarity, contemporary geometry, and consistent texture across letters and numbers. Its simplified lowercase and straightforward numerals suggest a focus on dependable everyday typography for both display and text sizes.
Counters and joins are kept open, helping letters maintain clarity at smaller sizes. Proportions lean slightly wide in some uppercase forms and more compact in others, giving the line a subtly varied rhythm without disrupting consistency.