Slab Rounded Rigo 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Madley' by Kimmy Design and 'Doyle' by Monotype (names referenced only for comparison).
Keywords: editorial, packaging, branding, posters, headlines, friendly, retro, approachable, warm, informal, approachability, robust clarity, retro warmth, everyday readability, rounded serifs, soft corners, sturdy, open counters, generous spacing.
A sturdy slab-serif design with softly rounded corners and bracketed joins that keep the forms smooth rather than sharp. Strokes are largely even, producing a stable, low-drama texture, while the wide proportions and roomy counters help letters stay open and readable. Serifs are blocky but rounded at the ends, giving a cushioned feel across capitals, lowercase, and figures. Overall spacing reads generous and steady, creating a calm rhythm in both isolated glyphs and paragraph text.
This font suits short-to-medium text where a friendly but solid voice is needed—editorial pull quotes, product packaging, restaurant and café branding, posters, and display lines. Its open counters and even stroke weight also make it comfortable for larger blocks of text in brochures or webpages when paired with ample leading.
The rounded slabs and even color give the type a warm, approachable tone with a subtle retro print flavor. It feels confident and dependable without becoming severe, leaning toward friendly editorial and casual branding rather than formal classicism.
The design appears intended to blend slab-serif solidity with rounded, welcoming details, producing a versatile face that reads clearly while projecting an easygoing, vintage-leaning personality.
Round dots on i and j, a single-storey a and g, and softly finished terminals reinforce the informal, human feel. Numerals are bold and clear, matching the letterforms’ sturdy presence and making the set feel cohesive in mixed text.