Sans Normal Olbab 18 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Nomos Sans' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, sturdy, straightforward, impact, clarity, modernity, approachability, simplicity, geometric, blocky, open counters, large apertures, high legibility.
A heavy, geometric sans with broad proportions and a compact, even rhythm. Strokes are monolinear with low contrast, and curves resolve cleanly into near-circular bowls and rounded corners. Counters are generous and apertures stay open, keeping forms readable despite the weight. Terminals are predominantly flat and blunt, with minimal modulation, producing a solid, contemporary texture in both uppercase and lowercase.
Performs best in display settings where strong presence and quick recognition matter—headlines, posters, brand marks, packaging, and wayfinding-style signage. It can also work for short UI labels and callouts where a bold, clear voice is needed, though the heavy weight will dominate in long passages.
The overall tone is confident and direct, with a friendly, approachable edge from the rounded geometry. Its mass and width communicate strength and clarity rather than delicacy, giving it a contemporary, no-nonsense voice suited to bold statements.
Likely designed as a modern workhorse display sans that prioritizes clarity at large sizes and a decisive, contemporary silhouette. The wide stance and geometric construction suggest an intention to deliver impact while retaining friendly readability through open counters and clean, unornamented detailing.
Uppercase shapes feel stable and headline-oriented, while the lowercase maintains clear differentiation and straightforward construction. Numerals are similarly robust and simple, matching the same geometric logic and producing a consistent, high-impact color across lines of text.