Sans Normal Keras 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Deja Rip' by Anatoletype, 'Mayberry' by Ascender, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, friendly, impact, motion, clarity, modernity, approachability, oblique, geometric, smooth, sturdy, open counters.
This typeface is a heavy, oblique sans with smooth, rounded construction and a consistent, low-contrast stroke. Curves are broad and clean, with open counters in letters like C, G, O, P, and R, and compact joins that keep the texture dense without feeling cramped. Terminals are mostly blunt and slightly angled, reinforcing the forward slant and giving the forms a purposeful, streamlined rhythm. The uppercase reads sturdy and compact, while the lowercase stays clear and upright in structure despite the oblique angle, with simple, single-storey forms and minimal detailing.
Best suited for headlines, posters, and brand marks where a compact, energetic oblique can carry emphasis. It also fits packaging, apparel, and promotional graphics that benefit from a modern, sporty tone and high-impact word shapes.
The overall tone is energetic and assertive, with a forward-leaning motion that feels sporty and contemporary. Its rounded geometry keeps the voice approachable rather than aggressive, making it feel confident, upbeat, and headline-ready.
The design appears intended to deliver strong emphasis with a smooth, geometric sans voice, using an oblique stance to add motion without relying on decorative flourishes. The rounded forms and open counters suggest an aim for clarity and friendliness at display sizes while maintaining a dense, impactful presence.
Numerals are strong and highly legible with generous curves (notably the 0, 6, 8, and 9) and clean, unambiguous silhouettes. The italic angle is consistent across cases, producing a cohesive, fast-moving line in text while maintaining clear letter separation.