Sans Normal Likoh 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'BF Konkret Grotesk Pro' by BrassFonts, 'FF Real Head' by FontFont, 'Latino Gothic' by Latinotype, and 'Vinila' by Plau (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, bold, modern, confident, impact, motion, emphasis, display, oblique, slanted, geometric, rounded, compact.
A heavy, oblique sans with compact proportions and broadly geometric construction. Curves are smooth and full, counters are relatively tight, and terminals are clean and mostly squared-off, giving the letterforms a sturdy, blocky presence. The slant is consistent across caps, lowercase, and figures, and the strokes remain even with minimal modulation, creating a dense, high-impact texture in words. Spacing reads tight to moderate, with wide, stable capitals and simpler, single-storey lowercase shapes where applicable.
Best suited for short, high-visibility settings such as headlines, posters, promotions, and bold brand statements. It works especially well where a sense of speed or impact is desired—sports and fitness materials, energetic advertising, and packaging callouts—while longer passages may feel dense due to the weight and tight counters.
The overall tone is assertive and kinetic, with a forward-leaning stance that suggests motion and urgency. Its bold silhouettes and compact rhythm feel contemporary and performance-oriented, lending a confident, headline-driven voice.
The design appears intended to deliver maximum impact with a cohesive italic voice, combining geometric simplicity with a compact, muscular weight. Its consistent slant and sturdy shapes prioritize immediacy and presence for display typography.
Round letters like O and C stay close to circular while retaining a slightly compressed feel, and junctions are kept crisp to preserve clarity at large sizes. Numerals follow the same oblique, chunky style, with forms designed for visual punch rather than delicacy.