Serif Other Etpo 9 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, fashion, editorial, luxury, dramatic, chic, editorial flair, brand signature, modernize classic, display impact, wedge serifs, high aperture, sharp terminals, sculpted, crisp.
This typeface is a sculpted serif with sharp, wedge-like serifs and pronounced triangular cut-ins that create a faceted, chiseled look. Strokes alternate between firm verticals and tapered joins, producing a rhythmic play of thick-and-thin without feeling overly delicate. Curves are drawn with clean, high-contrast-looking edges and frequent angled terminals, giving bowls and rounds a slightly carved silhouette. Uppercase forms feel tall and stately with generous counters, while the lowercase keeps a readable, bookish structure but inherits the same angular notches and crisp finishing. Numerals and punctuation match the motif, using strong vertical stress and pointed details for a cohesive, display-forward texture.
It is well suited to headlines, magazine covers and interiors, brand marks, and premium packaging where its angular detailing can be appreciated. In short text blocks it can add a distinctive editorial voice, while larger sizes best showcase the carved terminals and faceted joins.
The overall tone is polished and editorial, with a distinctive “cut paper” or engraved sharpness that reads as modern luxury rather than traditional book typography. Its crisp notches and refined proportions add drama and sophistication, making it feel fashion-forward and intentionally stylized.
The design appears intended to blend classical serif proportions with a contemporary, decorative cut-in treatment, creating a recognizable signature for high-end display typography. Its consistent chiseled detailing suggests a focus on character and branding impact rather than neutral text setting.
The repeated triangular incisions and knife-edge terminals create sparkle at larger sizes and a recognizable pattern across words, especially where diagonals and joins appear. Spacing and proportions feel designed for impactful headings, with confident capitals and a consistent, graphic serif language across the alphabet and figures.