Sans Other Hiru 7 is a bold, very narrow, monoline, upright, very short x-height font.
Keywords: posters, headlines, logos, packaging, signage, industrial, stencil, art deco, mechanical, retro, stencil motif, display impact, retro styling, graphic texture, signage feel, cutout, modular, geometric, high-contrast, angular.
A condensed, geometric display sans built from strong vertical stems and sharp, simplified curves. The letterforms are defined by prominent internal cutouts and split strokes that create a stencil-like, segmented construction, with many glyphs showing a central notch or vertical break. Counters are narrow and often reduced to slits, giving a tight, high-impact rhythm, while terminals tend to be flat and crisp with occasional pointed or chamfered joins. Overall spacing and proportions emphasize tall uppercase forms and compact lowercase with minimal ascenders/descenders, producing a rigid, engineered texture in text.
Best suited for display applications where the segmented stencil motif can read as a deliberate graphic feature: posters, headlines, album or event titles, branding marks, packaging, and bold signage. It performs particularly well in short words, all-caps settings, and large sizes where the internal cutouts remain crisp and intentional.
The font projects an industrial, mechanical tone with clear stencil and signage associations. Its segmented geometry also evokes Art Deco-era display lettering and mid-century poster typography, lending a retro-futurist, engineered confidence. The strong black shapes and cutouts create a dramatic, assertive voice suited to attention-grabbing lines.
This design appears intended to merge a condensed geometric sans structure with a stencil/cutout construction, creating a distinctive, repeatable motif that stands out in bold display settings. The consistent internal splits and pared-down counters suggest a focus on iconic silhouettes and strong pattern-making rather than extended text comfort.
In continuous reading the repeated internal breaks create a strong pattern that can reduce immediate recognizability at small sizes, especially in the lowercase. Numerals and capitals carry the clearest silhouette, while the distinctive cutout motif remains consistent across the set for cohesive branding impact.