Sans Normal Okmew 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nietos' by Melvastype, 'Agent Sans' by Positype, and 'Exuberance' by T-26 (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, clean, approachable, approachability, legibility, display impact, modern branding, rounded, geometric, soft corners, open counters, even texture.
A heavy, rounded sans with simple geometric construction and smooth curves. Strokes are sturdy and even, with soft terminals and open, generous counters that keep the letterforms clear at large sizes. Uppercase shapes feel compact and stable, while the lowercase is wide-set with single-storey forms and a plainly drawn, unobtrusive rhythm. Overall spacing and proportions create an even color on the page, with slightly playful curves in characters like S, a, g, and y balancing the otherwise straightforward geometry.
Best suited to display typography such as headlines, posters, signage, and brand marks where its rounded weight and clear shapes can carry personality. It also works well for short UI labels or packaging callouts that need strong presence without sharp edges.
The font reads as friendly and contemporary, pairing confidence with a casual warmth. Its rounded forms and uncluttered details give it an approachable, upbeat tone that feels at home in modern consumer-facing design.
The design appears intended to deliver a modern, accessible sans voice with rounded geometry and strong legibility, emphasizing friendly impact for prominent text settings.
The numerals are straightforward and highly legible, matching the same rounded, sturdy construction as the letters. The overall silhouette stays consistent across capitals, lowercase, and figures, producing a cohesive, poster-ready texture in the sample text.