Sans Normal Edrum 3 is a regular weight, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, branding, magazines, headlines, packaging, modern, clean, lively, friendly, readable italic, modern tone, expressive utility, editorial voice, slanted, humanist, open apertures, rounded, crisp.
This is a slanted sans with smooth, rounded construction and a clean, contemporary skeleton. Strokes show moderate thick–thin modulation for an italic sans, with crisp terminals and gentle curvature that keeps counters open. The uppercase forms are straightforward and evenly proportioned, while the lowercase introduces more motion through single-storey shapes and flowing joins, giving the text a rhythmic, slightly calligraphic lean without becoming script-like. Numerals follow the same slanted, rounded logic and read clearly at display and text sizes.
It works well for editorial settings such as magazine typography, pull quotes, and subheads where a lively italic voice is needed. The clean shapes and open counters also suit brand systems, packaging, and marketing collateral that want a modern, friendly tone while remaining readable in longer passages.
The overall tone feels modern and approachable, combining clarity with a sense of movement. It suggests an editorial, design-forward voice—energetic rather than formal—while staying neutral enough for everyday communication.
The design appears intended to provide a contemporary italic companion with a humanist, slightly expressive rhythm—more dynamic than a purely mechanical oblique, yet restrained enough to function as a versatile text-and-display italic.
The italic angle is consistent across cases, and the rounded bowls and open apertures help maintain legibility in continuous text. Curves are drawn with a smooth, even tension, producing a polished texture and a steady line of color in paragraphs.