Sans Normal Asmoh 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Halifax' and 'Orgon Plan' by Hoftype, 'Accia Sans' by Mint Type, 'Quire Sans' by Monotype, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: ui text, body copy, editorial, signage, presentations, modern, clean, neutral, friendly, practical, versatility, clarity, neutral tone, modern utility, geometric, rounded, open, even, unembellished.
A clean sans with predominantly geometric construction and smoothly rounded curves. Strokes are uniform with minimal modulation, producing an even color and steady rhythm in text. Counters are generally open and circular-to-elliptical, while terminals are straightforward and largely square-cut, keeping shapes crisp. Proportions feel balanced and legible, with clear differentiation between uppercase and lowercase forms and a consistent, contemporary texture across words and numbers.
This font is well-suited to interface text, product copy, and general-purpose editorial layouts where consistent texture and high legibility are priorities. It also performs well for wayfinding and signage, as well as slide decks and reports that benefit from a crisp, modern sans.
The overall tone is neutral and modern, with a calm, approachable clarity rather than strong stylistic drama. Its straightforward geometry reads as contemporary and functional, suitable for designs that need to feel clean and trustworthy without drawing attention to the type itself.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency. Its restrained detailing and geometric underpinnings suggest a focus on broad usability across digital and print contexts while maintaining a contemporary look.
In running text, spacing appears stable and the letterforms maintain a smooth, regular cadence. The numerals match the same geometric logic as the letters, supporting cohesive typographic hierarchy when mixing text and figures.