Slab Square Pesa 7 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, industrial, editorial, confident, retro, sturdy, impact, clarity, stability, print presence, utility, blocky, geometric, square serif, compact apertures, high contrast joins.
A sturdy slab-serif with heavy, nearly uniform strokes and squared-off serif blocks that read crisp and mechanical. The letterforms are broadly proportioned with generous width, round counters in O/C and a strong, even color on the page. Serifs are flat and rectangular with minimal bracketing, and curves meet stems with firm, angular transitions that keep the texture tight and authoritative. Numerals and capitals feel especially solid and architectural, while lowercase maintains a practical, workmanlike rhythm with clear bowls and short, robust terminals.
Well suited to headlines, subheads, and display settings where a firm slab-serif presence is needed. It can work for short passages in editorial layouts when paired with comfortable leading and tracking, and it performs strongly for branding, labels, and signage that benefit from an industrial, dependable tone.
The overall tone is confident and utilitarian, evoking classic newspaper headlines, signage, and industrial labeling. Its blunt serifs and wide stance give it a dependable, no-nonsense voice with a mild vintage flavor rather than delicate refinement.
The design appears intended to deliver maximum impact with a straightforward slab-serif structure: wide proportions, strong terminals, and consistent stroke weight that maintains clarity while projecting strength. It prioritizes a graphic, print-forward texture that reads as classic and functional.
At text sizes the heavy horizontals and squared terminals create strong emphasis and a dense typographic color; at larger sizes the crisp slab details become a defining graphic feature. The design favors clear silhouettes and impact over airy openness, making it best when ample spacing and line height are available.