Slab Square Pehi 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Corporative Slab', 'Faraon', and 'Multiple' by Latinotype and 'Haboro Slab' and 'Haboro Slab Soft' by insigne (names referenced only for comparison).
Keywords: editorial, book text, headlines, branding, packaging, trustworthy, academic, traditional, authoritative, readability, authority, print tone, stability, clarity, slab serif, bracketed serifs, sturdy, crisp, bookish.
A sturdy slab-serif with broad, blocky serifs and generally low stroke modulation. The letterforms lean on strong vertical stems, compact curves, and a steady, even rhythm, with squared-off terminals and subtly bracketed joins that keep the serifs from feeling overly mechanical. Counters are moderately open, rounds are slightly squarish, and the overall construction reads robust and stable rather than delicate.
Well-suited to editorial typography where a strong, readable serif voice is needed, from magazine features to book interiors at comfortable sizes. It also works effectively for headlines, subheads, and branding that benefits from a solid, heritage-leaning tone, including packaging and signage where sturdiness and clarity matter.
The tone is classic and dependable, with a bookish, institutional feel. Its firm serifs and steady proportions convey authority and clarity, suggesting a traditional print voice that still feels clean and contemporary in setting.
The design appears intended to provide an authoritative slab-serif texture with reliable readability and a strong typographic presence. It balances bold, squared serifs with controlled curves to deliver a practical, traditional voice that holds up across text and display settings.
Capitals show a confident presence with wide slab feet and pronounced head serifs, while lowercase maintains a readable, workmanlike texture. Numerals appear clear and straightforward, matching the same sturdy slab treatment for consistent color in mixed text.