Slab Rounded Abma 10 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, branding, book covers, friendly, retro, approachable, sturdy, playful, soften slab, retro flavor, approachable display, distinctive texture, rounded serifs, soft corners, ink-trap feel, bulb terminals, bouncy rhythm.
A sturdy slab-serif with generously rounded corners and softened slab endings that give the strokes a cushioned, almost stamped look. The verticals are steady and the contrast stays modest, while joins and terminals show subtle swelling and curved cut-ins that add warmth and texture. Letterforms read fairly open with a calm, upright stance, and the overall rhythm feels slightly lively thanks to rounded feet, gently scooped details, and a few quirky curves in the bowls and tails.
Best suited for headlines and short-form text where its rounded slabs and gentle quirks can be appreciated—packaging, posters, editorial titles, and brand marks in particular. It can also work for pull quotes and larger UI or signage text when you want a sturdy presence with a welcoming voice.
The tone is friendly and nostalgic, balancing solidity with an easygoing, human touch. Rounded slab terminals and softly modulated details evoke vintage printing and packaging, while the consistent structure keeps it dependable rather than kitschy.
The design appears intended to modernize a classic slab-serif foundation by rounding terminals and corners, producing a robust yet approachable texture. Its consistent stroke weight and softened detailing suggest a goal of maintaining readability while adding a distinctive, retro-leaning personality.
Numerals and lowercase carry the same softened slab vocabulary, with distinctive curved hooks and rounded bases that create a recognizable silhouette at display sizes. The design’s small inward notches and rounded joins add personality without turning into high-contrast or calligraphic behavior.