Slab Contrasted Urli 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Milo Slab' by FontFont, 'Rooney' by Jan Fromm, 'Open Serif' by Matteson Typographics, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, branding, sturdy, confident, traditional, assertive, impact, authority, readability, classic appeal, bracketed, blocky, ink-trap feel, low stress, heavy serifs.
A robust slab-serif with heavy, squared serifs and gently bracketed joins that soften the otherwise blocky forms. Strokes show noticeable contrast for a slab: verticals read strong while curves and some horizontals taper slightly, producing a lively, printed rhythm rather than a purely monoline look. Counters are compact and the overall color is dark and even, with rounded curves that stay controlled and upright. The lowercase is sturdy and workmanlike, and the numerals match the weight and presence of the letters for cohesive set text.
Best suited to headlines, subheads, posters, and branding where a sturdy slab-serif voice is needed and the strong typographic color can carry the layout. It can also work for short editorial passages or pull quotes when a dense, authoritative texture is desirable.
The tone is confident and traditional, with an editorial, headline-forward presence. Its weight and squared serifs communicate authority and reliability, while the moderate contrast adds a slightly refined, old-style warmth rather than a purely industrial feel.
Likely intended to deliver a classic slab-serif presence with enough contrast and shaping to feel editorial and crafted, balancing rugged, blocky serifs with smoother, more readable curves for impactful display and supporting text.
The design emphasizes strong horizontality through broad slabs and stable feet, giving lines a grounded baseline and a prominent texture in paragraphs. Round letters keep generous exterior curves, while interior counters remain relatively tight, reinforcing the bold, poster-like voice.