Sans Normal Widiy 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s media, branding, playful, chunky, friendly, retro, cartoon, display impact, approachability, retro flavor, playful branding, handmade feel, rounded, bulky, soft corners, compact counters, low apertures.
A heavy, rounded sans with bulky, almost cushion-like letterforms and softened corners throughout. Strokes are consistently thick with gently irregular, hand-cut edges that give the shapes a slightly organic feel while staying upright and stable. Counters are compact and often nearly circular, with small openings and tight interior space in letters like a, e, and s; terminals tend to be blunt and squared-off rather than tapered. The overall rhythm is wide and weighty, with simple geometric construction (round bowls and blocky stems) and minimal detailing for high impact at larger sizes.
Best suited for short, bold copy where impact and friendliness matter—headlines, posters, packaging, and playful brand marks. It also fits children’s media, event graphics, and casual signage where a chunky, rounded voice helps the message feel approachable. Use generous sizes and spacing to preserve legibility, especially in dense text.
The tone is cheerful and approachable, with a bold, toy-like presence that reads as playful rather than formal. Its rounded geometry and chunky mass suggest a retro display sensibility suited to fun, energetic messaging. The slightly roughened silhouette adds a casual, handmade warmth that feels friendly and informal.
The design appears intended as a high-impact display face that prioritizes bold silhouette and rounded, friendly geometry over fine typographic nuance. Its consistent massing and simplified structures aim to deliver immediate recognition and a playful, retro-leaning personality in branding and headline settings.
Uppercase forms are sturdy and compact, with circular punctuation-like counters in letters such as B and P and a notably round O. Lowercase characters maintain the same chunky logic, with a single-storey a and g and a simple, sturdy r; numerals are thick and sign-like with broad curves. The dense interiors and small apertures can reduce clarity at small sizes, but they reinforce a strong, poster-ready silhouette.