Sans Other Birih 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, album art, quirky, retro, playful, whimsical, hand-cut, display impact, quirky branding, retro signage, expressive tone, flared terminals, soft corners, teardrop dots, chiseled, irregular rhythm.
A compact, heavy sans with softly rounded contours and subtly flared, wedge-like terminals that give strokes a carved, chiseled feel. The curves are full and somewhat asymmetric, and several joins taper into points, creating a lively, uneven rhythm across words. Uppercase forms are clean but stylized, while lowercase introduces more idiosyncratic shapes (notably in a, g, y, and r), and the punctuation-like dots on i/j read as small teardrops/lozenges. Overall spacing feels tight and display-oriented, with distinctive silhouettes that prioritize character over neutrality.
Best suited to headlines, posters, packaging, and brand marks where a bold, characterful voice is desired. It works well for short-to-medium bursts of text such as taglines, menu headings, event flyers, and playful editorial callouts, especially at larger sizes where the quirky terminals and unique lowercase details can be appreciated.
The font conveys a playful, slightly mischievous tone with a strong retro flavor—like signage lettering that has been cut, stamped, or carved rather than mechanically drawn. Its quirky terminals and bouncy shapes add personality and motion, making text feel informal and attention-grabbing.
The design appears intended as a personality-driven display sans that borrows from carved or hand-cut lettering traditions while remaining broadly sans in construction. Its goal seems to be instant recognizability and a warm, playful texture rather than neutral body-text efficiency.
Distinctive pointed endings appear on several strokes (especially in diagonals and descenders), which can create sparkle in headlines but also adds texture in longer lines. Numerals share the same rounded, stylized construction, keeping a cohesive, poster-like color on the page.