Slab Square Pogu 7 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Kinstag' by Alphabet Agency, 'AZ College' by Artist of Design, 'Collegium' by GRIN3 (Nowak), 'Privilege Sign JNL' by Jeff Levine, 'Dasport' by Pandeka Studio, and 'Winner' and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, athletic, industrial, western, authoritative, retro, impact, space-saving, ruggedness, blocky, octagonal, condensed, high-contrast (shape), square-serifed.
A compact, block-constructed slab with squared, flat-ended serifs and mostly uniform stroke thickness. Letterforms are built from straight segments and chamfered corners, producing an octagonal feel in bowls and curves (notably in C, G, O, and Q). The capitals are tall and tightly proportioned with a firm, even rhythm; counters are relatively small, and apertures stay narrow, reinforcing a dense, punchy texture. Lowercase echoes the same architectural geometry with sturdy stems, short terminals, and simplified curves; numerals follow suit with squared shoulders and clipped corners for consistent color in running text.
Best suited to display roles where a compact, high-impact voice is needed—headlines, posters, labels, and signage. It also fits sports and workwear-adjacent branding, album or event graphics, and short punchy statements where the dense texture and squared details can carry the design.
The overall tone is bold and no-nonsense, evoking workwear signage, athletic lettering, and vintage display typography. Its squared serifs and chiseled corners give it a tough, utilitarian confidence that reads as assertive and classic rather than refined or delicate.
Designed to deliver maximum presence in limited horizontal space while retaining a classic slab-serif structure. The clipped corners and flat terminals suggest an intention to feel rugged and mechanical, providing a strong, easily recognized silhouette at display sizes.
The font maintains strong vertical emphasis and a steady baseline, with distinctive chamfering that keeps heavy shapes from feeling overly soft. Spacing appears fairly tight in the sample setting, creating a solid, poster-like typographic block that favors impact over airiness.