Sans Superellipse Ongen 7 is a bold, normal width, monoline, upright, short x-height font.
Keywords: headlines, branding, logos, ui labels, posters, futuristic, tech, industrial, digital, utilitarian, tech aesthetic, modular geometry, strong identity, display clarity, interface feel, rounded corners, squared bowls, geometric, modular, closed apertures.
A geometric sans built from rounded-rectangle and superellipse-like parts, with squared bowls, softened corners, and consistently heavy strokes. Curves tend to flatten into straight segments, giving counters a boxy, engineered feel; apertures are relatively closed and terminals read as crisp, cut-off ends rather than tapered strokes. Proportions are compact with a restrained x-height, and the rhythm is slightly modular, showing small idiosyncrasies where strokes join (notably in diagonals and angled forms) that reinforce a constructed, grid-aware structure.
Best suited to display-driven contexts where its squared-round construction can read clearly: headlines, logos, product branding, posters, and short UI labels or dashboard-style typography. In longer text blocks it creates a dense, technical texture, so it tends to perform strongest when used for titles, navigation, or concise messaging.
The overall tone is technological and controlled, suggesting interfaces, instrumentation, and contemporary industrial design. Its rounded-square geometry keeps it approachable while still feeling precise and synthetic, leaning more sci‑fi and device-like than humanist or editorial.
The design appears intended to translate the language of rounded rectangles and modular industrial forms into a coherent text face, prioritizing a consistent, engineered silhouette and a contemporary tech aesthetic. It aims for high visual identity through distinctive geometry while staying clean and functional for modern display and interface-adjacent applications.
Distinctive shapes like the triangular counter in the capital A and the squared, rounded-corner O/0 contribute to strong recognizability. The numerals share the same rounded-rect logic and appear optimized for clarity at display sizes, while the lowercase maintains a compact, engineered texture in continuous text.