Slab Square Ogru 4 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF More' by FontFont, 'Cassia' by Hoftype, and 'Geneo Std' by Typofonderie (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, sturdy, retro, confident, workmanlike, friendly, impact, readability, heritage, bracketed serifs, soft corners, heavy stems, compact apertures, round counters.
A heavy, sturdy slab serif with broad proportions and a compact, ink-trap-free construction. Strokes are weighty and fairly even, with bracketed slabs that read as squared but slightly softened at the corners. Curves are full and round, counters are generous, and apertures tend to be somewhat closed, creating a solid, poster-ready texture. The overall rhythm is steady and upright, with a distinctly chunky footprint in both caps and lowercase.
Best suited for bold editorial headlines, posters, and short blocks of copy where a strong typographic voice is needed. It also fits packaging, labels, and storefront-style signage, and can anchor logo wordmarks that benefit from a stable, traditional slab-serif presence.
The font conveys a confident, vintage-leaning tone that feels dependable and approachable. Its chunky slabs and rounded forms suggest classic signage and print ephemera, balancing toughness with warmth rather than sharp elegance.
The design appears intended to deliver high-impact, print-friendly letterforms with a classic slab-serif feel, prioritizing solidity, legibility, and a distinctive vintage texture in display settings.
The numerals and caps appear designed to hold their shape at display sizes, producing a dark, even color in text lines. The lowercase shows a practical, readable build with a single-story “g” and sturdy joins that reinforce the overall robustness.