Sans Normal Omkij 24 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra and 'BR Segma' by Brink (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, neutral, high impact, clarity, approachability, versatility, modernity, geometric, rounded, compact joins, open apertures, high legibility.
A heavy, geometric sans with broad proportions and smooth, round bowls. Strokes are uniform and low in contrast, with crisp terminals and gently rounded curves that keep the forms feeling soft rather than rigid. Counters are generous in letters like O, D, and P, while apertures in C, S, and e remain fairly open for clarity at size. The lowercase shows a single-storey a and g, a sturdy vertical rhythm, and straightforward, unembellished construction; numerals are similarly solid, with an open-top 4 and a clean, utilitarian 1.
This font is well suited to headlines, posters, and prominent UI or signage where immediate readability and impact are needed. Its sturdy, rounded shapes also work effectively in branding and packaging systems that want a contemporary, approachable presence.
The overall tone is modern and approachable, combining a friendly roundness with an assertive, high-impact weight. It reads as confident and utilitarian rather than quirky, making it feel contemporary and broadly applicable.
The design appears aimed at delivering a clear, high-impact sans with geometric simplicity and friendly curvature, prioritizing legibility and a contemporary, versatile voice for display-forward typography.
Spacing appears comfortably set for display use, with the wide letterforms creating a strong horizontal footprint. The rounded geometry is consistent across caps, lowercase, and figures, supporting a cohesive typographic voice.