Sans Superellipse Irti 2 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, signage, packaging, blocky, confident, playful, industrial, retro, impact, display, modern retro, approachable strength, geometric emphasis, rounded corners, squarish bowls, compact counters, heavy terminals, punched apertures.
A compact, heavy sans with a squared-off, superelliptical construction: bowls and rounds read as rounded rectangles rather than pure circles. Strokes are consistently thick with modest modulation, and corners are broadly radiused, giving the face a soft-edged block geometry. Counters and apertures are relatively tight, with small interior spaces in letters like a, e, and g, and a generally condensed inner rhythm despite the broad outer silhouettes. The lowercase shows single-storey a and g, sturdy verticals, and short, blunt terminals; the numerals are similarly chunky, with simple, closed shapes and strong presence.
Best suited to short, high-impact settings such as headlines, posters, logos/wordmarks, packaging, and storefront or wayfinding signage where the chunky forms and rounded-square curves can carry from a distance. It also works well for bold callouts, labels, and sports or event graphics where a sturdy, block-forward voice is desired.
The overall tone is loud and self-assured, balancing toughness with friendliness thanks to the rounded corners. It feels energetic and slightly retro, with an industrial poster sensibility that reads as bold and attention-grabbing rather than refined or delicate.
The design appears intended to deliver maximum visual punch with a soft-edged, geometric construction—combining strong rectangular structure with rounded corners for approachability. Its tight counters and emphatic shapes suggest a focus on display impact and recognizable silhouette over long-form readability.
The face favors mass and silhouette clarity over open counters, which increases impact at display sizes but can make dense text feel dark. Distinctive squarish curves (notably in C, G, O, and S) and the punched, minimal openings in letters like a/e contribute to a stamped or cut-out flavor.