Sans Superellipse Irso 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, logotypes, headlines, sports branding, packaging, retro, industrial, playful, sporty, techno, impact, branding, retro tech, geometric uniformity, high presence, blocky, rounded, stencil-like, compact, chunky.
This typeface uses heavy, squared-off forms softened by large corner radii, giving most glyphs a rounded-rectangle silhouette. Strokes are consistently thick with minimal modulation, and counters tend to be small and rectangular, often rendered as narrow slots that emphasize the block construction. Joins are blunt and geometric, with frequent vertical and horizontal terminals and occasional notched cut-ins that create a subtly stencil-like feel in letters such as S, J, and W. The lowercase is built to match the uppercase’s mass and geometry, producing a uniform, chunky texture with tight internal space and strong horizontal rhythm.
It works best as a display face for headlines, posters, event graphics, and logo wordmarks where its heavy geometry and rounded corners can read clearly. The dense counters and strong block texture also suit packaging, labels, and sports or esports branding, especially in short phrases and large sizes where the notched details remain legible.
The overall tone is bold and assertive with a distinctly retro-tech flavor, evoking arcade-era display typography, sports branding, and industrial labeling. Its rounded corners keep the weight from feeling harsh, adding a friendly, playful edge while still reading as rugged and mechanical. The notched details and slot counters contribute a utilitarian, engineered personality.
The design appears intended to deliver maximum impact through compact, rounded-rect letterforms and a consistent, engineered rhythm. By combining softened corners with blunt geometry and small slot-like counters, it aims to feel both approachable and tough—optimized for bold, attention-grabbing typographic statements.
Figures follow the same rounded-rect construction and feel especially suited to large-scale use, with 0 and 8 showing compact counters and strong symmetry. The punctuation and apostrophe style visible in the sample text aligns with the squared geometry, helping the font maintain a cohesive, blocky texture in settings and short lines.