Sans Normal Otbuy 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Franklin Gothic', 'ITC Franklin', and 'ITC Franklin Gothic LT' by ITC; 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection; 'Franklin Gothic' by URW Type Foundry; 'Ryman Gothic' by W Type Foundry; and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: ui text, branding, headlines, packaging, posters, friendly, modern, confident, clean, versatility, clarity, neutral tone, contemporary feel, geometric, rounded, monoline, sturdy, open counters.
A sturdy, geometric sans with rounded bowls and broadly circular curves paired with flat, squared terminals. Strokes appear largely monoline, producing an even color and consistent rhythm across text. The uppercase set is wide and stable with generous internal space, while the lowercase uses simple, open constructions (single-storey a and g) and straightforward joins. Figures are similarly geometric and clear, with smooth curves and minimal modulation.
Well-suited to interface copy and general-purpose communication where a solid, modern sans is needed. The even stroke and open shapes also make it effective for short headlines, product branding, and packaging, and it holds up cleanly in larger display settings such as posters and signage.
The overall tone is friendly and contemporary, with a confident, no-nonsense presence. Its round forms and open counters keep it approachable, while the firm terminals and even texture give it a pragmatic, utilitarian feel.
The design appears intended as a versatile everyday sans: geometric and contemporary, prioritizing legibility, consistent texture, and a friendly neutrality that works across many contexts.
The letterforms favor clarity over ornament, with relatively large apertures and uncomplicated silhouettes that stay legible in dense settings. The texture in paragraph samples reads steady and uniform, supporting a clean typographic voice without calling attention to stylistic quirks.