Sans Normal Isbi 1 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Miura' by DSType, 'Muller Next' by Fontfabric, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Otoiwo Grotesk' by Pepper Type, and 'Matrice' and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, signage, playful, chunky, friendly, retro, loud, display impact, friendly branding, retro signage, bold messaging, rounded, blocky, soft corners, bulky, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are thick and largely uniform, with soft, slightly squared terminals that keep curves feeling sturdy rather than delicate. Round letters lean on oval geometry, while diagonals and joins (notably in V/W/X/Y/K) are cut with decisive, wedge-like angles that add snap to the otherwise pillowy forms. Spacing is generous and the overall silhouette reads as big, stable shapes optimized for punchy display settings.
Best suited to headlines, posters, packaging, and brand marks where maximum impact and a friendly voice are desired. It also works well for signage and short callouts, especially when set with ample size and breathing room to preserve the counters and maintain clarity.
The tone is bold and approachable, with a cheerful, slightly cartoony presence. Its chunky geometry and soft corners evoke retro signage and playful branding, projecting confidence without feeling aggressive or technical.
The design appears intended as a high-impact display sans that balances rounded friendliness with assertive, billboard-scale mass. Its construction prioritizes strong silhouettes and immediate legibility over fine detail, making it a natural fit for bold messaging and energetic visual identities.
Lowercase forms are simple and sturdy, with single-storey shapes and pronounced bowls that keep texture dark and even. The numerals match the same broad, rounded construction; several glyphs show flattened curves and angled cuts that add a sporty, poster-like character. At smaller sizes the tight counters and heavy weight suggest it will prefer larger settings where interior shapes can breathe.