Sans Normal Isbi 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Dean Gothic' by Blaze Type, 'BB Torsos Pro' by Bold Studio, 'Peridot Latin' and 'Peridot PE' by Foundry5, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, bold, friendly, playful, punchy, retro, impact, attention, approachability, branding, display, rounded, geometric, blocky, soft corners, high impact.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick with smooth curves and flattened terminals, creating a sturdy, block-like silhouette. Round letters such as O and C are generous and near-circular, while straight-sided forms (E, F, H, N) feel wide and firmly built. The lowercase has a tall x-height with single-storey a and g, simple vertical stems, and sturdy joins; punctuation and numerals read as dense, poster-ready shapes with minimal delicate detail.
Best suited to headlines, posters, packaging, and signage where high impact and quick recognition matter. It also works well for bold branding moments—especially short wordmarks, badges, and promotional graphics—where its rounded geometry can read as energetic and friendly.
The overall tone is confident and upbeat, with a friendly, approachable softness despite the weight. Its wide stance and rounded geometry give it a throwback, advertising-like energy that feels fun and attention-grabbing rather than formal.
The design appears intended as a high-impact display sans that balances geometric roundness with sturdy, wide construction. It prioritizes strong silhouettes and a cheerful presence for prominent typographic applications.
Spacing appears tuned for display: letters sit solidly on the baseline and create an even, chunky rhythm in text. Counters in letters like e, a, and s are relatively tight, which increases visual density and impact at larger sizes.