Sans Superellipse Abmas 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, branding, signage, presentations, modern, technical, clean, neutral, friendly, clarity, neutrality, system use, modern branding, legibility, rounded, geometric, open apertures, flat terminals, crisp.
A clean geometric sans with subtly superelliptical rounds and squared-off geometry that keeps curves controlled rather than fully circular. Strokes are even and sturdy, with flat terminals and a consistent, no-nonsense rhythm across caps and lowercase. The uppercase set feels broad and stable with simple constructions (notably in E/F/T) and compact bowls (B/D/P/R) that read as engineered. Lowercase forms stay straightforward and open, with a single-storey a and g, a compact, horizontal-eared e, and a high-shouldered n/m that maintains an even texture in text. Numerals are clear and utilitarian, with a simple 1 and balanced, open shapes in 2/3/5/6/9.
Well-suited to interface typography, product and packaging systems, and corporate communications where a crisp, modern voice is needed. Its even color and open shapes also make it a solid choice for wayfinding and signage, as well as slides and dashboards that benefit from clear numerals and stable letterforms.
The overall tone is contemporary and practical, leaning toward a tech-forward cleanliness without becoming cold. Rounded-rectangle curves add a mild softness that keeps it approachable, while the restrained detailing and uniform stroke behavior project clarity and control.
The design appears intended to deliver a contemporary, system-friendly sans that combines geometric order with gently rounded, superelliptical curves for a balanced, dependable presence. It prioritizes clarity and consistency for everyday typography while retaining enough personality for modern branding.
Counters tend to be roomy and apertures stay open, supporting legibility at display-to-text sizes. Diagonals (V/W/X/Y) are sharp and assertive, contrasting nicely with the softened round forms, which helps preserve definition in dense settings.