Serif Other Tody 2 is a regular weight, very narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, editorial display, branding, packaging, art deco, theatrical, vintage, elegant, dramatic, space-saving display, period styling, headline impact, marquee elegance, condensed, high-waisted, bracketed, tapered, sharp terminals.
A highly condensed serif with long vertical strokes, compact bowls, and a distinctly elongated silhouette. The serifs are small and crisp with subtle bracketing, while many joins and terminals show tapered, chiseled shaping that adds a slightly decorative edge. Counters are narrow and tall, curves are controlled rather than round, and the overall rhythm alternates between hairline-like details and sturdier stems, giving the face a poised, display-oriented texture. Numerals follow the same narrow, vertical logic, keeping a consistent, poster-friendly color.
Best suited to display settings where height and density are assets: headlines, mastheads, poster titling, cover lines, and brand marks that need a sleek, vintage-forward voice. It can also work for short pull quotes or packaging labels when set with comfortable spacing and ample size.
The font reads as stylish and period-tinged, with a classic showcard and Art Deco sensibility. Its narrow proportions and sharp, tailored details create a sense of drama and formality—more stage marquee than book page—while still feeling refined rather than rustic.
The design appears intended to deliver a distinctive, condensed serif voice that feels classic yet theatrical, maximizing impact in tight horizontal space while maintaining an elegant, curated finish.
The design’s strongest characteristic is its vertical emphasis: ascenders, capitals, and figures feel tall and tightly packed, which can create striking density in headlines. In longer lines, the condensed letterforms and small internal spaces may require generous tracking and careful size choice to maintain clarity.