Serif Other Furo 7 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, book covers, posters, elegant, dramatic, fashion, literary, expressive elegance, editorial voice, luxury branding, display impact, sharp serifs, calligraphic, bracketed, crisp, stately.
A refined serif with pronounced thick–thin contrast and a compact, columnar stance. Strokes transition into sharp, tapering serifs with a slightly calligraphic feel, producing crisp terminals and pointed joins. Curves are taut and carefully controlled, while verticals dominate the rhythm, giving the design a poised, formal texture. In text, the letterforms create a lively pattern of dark stems and bright interior spaces, with distinctive, slightly idiosyncratic details that keep the page color energetic rather than purely classical.
Best suited to display and editorial settings such as magazine titling, book covers, pull quotes, and posters where contrast and sharp detail can be appreciated. It can work for short-to-medium text in well-printed contexts, but its crisp serifs and strong modulation make it most impactful at larger sizes or with generous spacing.
The overall tone is polished and editorial, with a couture-like sharpness. Its strong contrast and knife-edge endings suggest sophistication and drama, suitable for situations that want to feel premium, cultured, and a bit theatrical rather than neutral.
The design appears intended to deliver a fashionable, high-contrast serif voice with a slightly decorative edge—balancing classic serif structure with sharper, more expressive finishing. It prioritizes visual character and elegant tension over utilitarian neutrality.
The numerals and capitals read especially stately, with ample presence at larger sizes. The lowercase maintains clarity while preserving the same sharp, tapered finishing throughout, creating a consistent, high-style voice across headlines and short passages.