Sans Normal Idnaj 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, packaging, posters, branding, editorial, friendly, casual, playful, modern, approachable, approachability, informality, readable emphasis, modern warmth, rounded, soft terminals, monolinear, humanist, open counters.
A slanted, rounded sans with a monolinear feel and softly finished terminals. Letterforms lean smoothly with a steady rhythm, favoring open apertures and generous curves over sharp geometry. Uppercase shapes are clean and slightly narrow in stance, while the lowercase is more fluid and lively, with single-storey forms and simple, rounded joins. Numerals follow the same soft, handwritten-like construction, keeping stroke endings and curves consistent across the set.
Well suited for UI and product copy where a friendly voice is needed, as well as packaging, posters, and brand systems aiming for an approachable tone. It can also work in editorial pull quotes or headings where a soft, modern italic presence adds emphasis without feeling formal.
The overall tone is warm and informal, reading as friendly and conversational rather than technical or corporate. Its gentle slant and rounded construction add a light, energetic character that feels contemporary and personable.
The font appears designed to provide an easy-going italic voice within a sans framework—combining clean, rounded construction with a casual rhythm for comfortable reading and upbeat display use.
The design balances clarity with a relaxed, handwritten sensibility—noticeable in the rounded shoulders, smooth bowls, and the way diagonals and curves keep a continuous flow. Spacing appears even and readable in the sample text, supporting longer lines without looking rigid.