Sans Normal Laraj 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Nicky Sans' by Digitype Studio, 'Nexa' by Fontfabric, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Neue Reman Sans' by Propertype, and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, friendly, impact, momentum, modernity, clarity, approachability, oblique, geometric, rounded, punchy, compact counters.
A heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes are uniform in thickness with minimal contrast, producing dense color and strong presence. Curves are generous and circular, while joins and terminals remain clean and mostly squared-off, giving a crisp, engineered feel. Counters are relatively tight in letters like a/e/s, and the overall slant creates forward motion without becoming calligraphic.
Best suited to short-to-medium display settings where impact and speed are desirable: headlines, advertising, event graphics, sports and fitness branding, packaging callouts, and UI hero text. It can work in brief emphasis within editorial layouts, but the dense weight and tight counters favor larger sizes and ample spacing.
The tone is assertive and high-energy, with a contemporary, athletic flavor. Its combination of mass and slant reads as fast, confident, and promotional, while the rounded geometry keeps it approachable rather than aggressive.
The design appears intended to deliver a modern, high-impact sans optimized for attention and momentum. Its wide stance and consistent stroke weight prioritize clarity at a glance, while the rounded geometry aims to keep the overall impression friendly and broadly usable in contemporary branding.
Uppercase forms feel sturdy and stable, while the lowercase shows simplified, single-storey shapes (notably a and g) that lean toward a functional, modern voice. Numerals are similarly robust and slightly rounded, maintaining consistent weight and a strong visual rhythm across mixed text.