Sans Normal Lagor 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Modica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, modern, punchy, impact, speed, modern branding, headline emphasis, display clarity, oblique, blocky, compact apertures, rounded corners, ink-trap feel.
A heavy, oblique sans with broad proportions and a compact interior economy. Strokes are uniform and dense, with rounded joins and corners that keep the large weight from feeling brittle. Curves are built from smooth, near-geometric shapes, while terminals are mostly blunt and slightly softened, producing tight apertures in letters like C, S, a, e, and s. The overall rhythm is sturdy and forward-leaning, with a consistent, contemporary construction across caps, lowercase, and numerals.
Best suited to short-form display work where weight and slant can do the talking: headlines, posters, campaign graphics, packaging callouts, and sports or event branding. It also performs well for emphatic UI moments (buttons, badges, pricing) when used sparingly and with comfortable spacing.
The tone is fast, confident, and impact-driven. Its strong slant and thick mass read as athletic and promotional, suggesting motion and urgency without becoming aggressive or distressed.
The design appears intended as a high-impact oblique display sans that balances geometric roundness with dense, compact counters for maximum presence. It aims to deliver a contemporary, energetic voice that stays clean and legible in bold, attention-demanding layouts.
At text sizes the narrow openings and tight counters can darken quickly, so it visually rewards generous tracking and larger settings. Numerals share the same solid, rounded geometry, making them feel integrated and headline-ready.