Sans Normal Otruh 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Whitney' by Hoefler & Co., 'Merge Pro' by Philatype, and 'Alber New' by moretype (names referenced only for comparison).
Keywords: branding, packaging, headlines, ui labels, signage, friendly, contemporary, approachable, clean, confident, versatility, legibility, approachability, modernity, clarity, rounded, soft corners, humanist, open counters, large apertures.
A sturdy, rounded sans with soft, gently curved terminals and minimal stroke modulation. The forms are built from simple geometric curves but keep a humanist touch in the proportions, with open counters and generous apertures that prevent the bold shapes from clogging. Curves are smooth and continuous (notably in C, G, S, and the bowls), while diagonals in A, V, W, X, and Y read crisp and stable. Lowercase shows single-storey a and g, a straight, compact t, and a round dot treatment on i and j; overall spacing appears even and comfortable in running text.
Well-suited to branding systems, packaging, and headline use where a friendly but solid voice is needed. The open shapes and steady rhythm also make it a strong option for UI labels, navigation, and short-to-medium text in print or on screens, as well as clear, modern signage.
The overall tone is friendly and modern, with a soft, approachable personality that still feels confident and utilitarian. Its rounded detailing gives it a welcoming, slightly playful character without tipping into novelty.
The design appears intended as a versatile, contemporary sans that balances geometric clarity with softened, human-friendly details. It aims to deliver strong presence at display sizes while maintaining legibility and an inviting tone in everyday typographic contexts.
Numerals follow the same rounded, robust construction, with clear differentiation and smooth curves (notably 2, 3, 6, 8, 9). The uppercase has a clean, sign-like solidity, while the lowercase adds warmth through simpler, more conversational shapes.