Slab Square Abban 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Faraon' by Latinotype and 'Rogliano' by TipoType (names referenced only for comparison).
Keywords: body text, editorial, book design, headlines, branding, classic, bookish, institutional, dependable, readability, robustness, print utility, clarity, tradition, slab serif, bracketless serifs, rectilinear, sturdy, crisp.
A sturdy slab-serif with flat, rectangular serifs and a largely monolinear stroke feel. The letterforms are open and clearly articulated, with moderate proportions, a steady baseline, and straightforward joins that keep shapes crisp rather than calligraphic. Curves are smooth but controlled, while horizontals and serifs read as firm, square-ended blocks that give the face a grounded rhythm. Numerals and capitals appear evenly weighted and built for clarity at text and display sizes.
Well-suited for editorial typography, book interiors, and other long-form reading contexts where a stable, high-legibility serif is needed. It can also support headings, pull quotes, and identity work that benefits from a solid, no-nonsense slab-serif voice.
The overall tone is traditional and practical, with a quiet, authoritative presence. Its slab structure adds a slightly utilitarian, print-oriented character that feels dependable and familiar rather than decorative or trendy.
The design intention reads as a workmanlike slab serif optimized for clear, consistent text color and straightforward emphasis. Its rectilinear serifs and restrained detailing suggest a focus on reliability and broad usability across print-style layouts.
Spacing appears even and comfortable in running text, helping the heavy serifs avoid looking cramped. The design balances robustness with readability, keeping counters open and silhouettes simple for consistent texture across paragraphs.