Sans Normal Bedoj 10 is a regular weight, very narrow, monoline, upright, short x-height font.
Keywords: headlines, posters, packaging, signage, editorial, condensed, modern, quirky, retro, utilitarian, space-saving, display impact, distinctive branding, clean modernity, tall, open apertures, high contrast illusion, angular joins, round bowls.
A tall, tightly condensed sans with largely even stroke weight and a crisp, cut-paper feel. Curves are drawn as narrow ovals with rounded terminals, while many joins resolve into sharp wedges and pinched corners, creating a subtle angular tension inside otherwise simple shapes. Counters are compact and vertically oriented, and spacing stays consistent enough to read cleanly despite the extreme proportions. The overall rhythm is narrow and upright, with occasional idiosyncratic details (notably in diagonals and curved joins) that give the set a distinctive silhouette.
Best suited to headlines, subheads, posters, and branding where a condensed voice helps fit long words into tight spaces. It can also work for packaging and signage that benefits from a tall, attention-holding texture. For extended reading, it will typically perform best in short bursts or larger sizes where the narrow counters have room to breathe.
The font reads as streamlined and economical, but with a slightly offbeat, retro-technical personality. Its narrow, towering forms feel reminiscent of mid-century display lettering and signage, projecting a calm efficiency with a hint of playful oddity.
The design appears intended to deliver a space-saving condensed sans with a clean, geometric backbone, while adding just enough unconventional shaping at joins and curves to feel proprietary and memorable in display settings.
Round letters tend toward egg-shaped bowls, and diagonals often look lightly tapered by geometry rather than true contrast. The numerals follow the same condensed logic and stay highly vertical, supporting a coherent tone across text and figures.