Sans Normal Likan 11 is a bold, normal width, medium contrast, italic, tall x-height font visually similar to 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Ideal Sans' by Hoefler & Co., and 'Comma Base' by Martin Majoor (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, retro, energetic, confident, punchy, impact, motion, approachability, branding, slanted, rounded, soft corners, compact, bouncy.
A heavy, right-slanted sans with broad, rounded forms and smooth, continuous curves. Strokes stay consistently robust with subtly tapered joins that create a lively rhythm without looking calligraphic. Counters are open and fairly generous for the weight, while terminals tend to be softly cut, giving the shapes a slightly streamlined, aerodynamic feel. The lowercase is compact and sturdy, with single-storey a and g, and the numerals are full-bodied and highly legible at display sizes.
This font performs best in short, attention-grabbing settings such as headlines, posters, product packaging, and brand marks where strong, rounded letterforms can carry personality. It’s especially well-suited to sports and lifestyle branding, editorial splash lines, and promotional graphics that benefit from an energetic slant and dense color.
The overall tone is energetic and forward-moving, with a sporty, retro-leaning attitude. Its rounded heft reads friendly and approachable, but the slant and strong silhouettes add urgency and confidence, making it feel suited to bold statements rather than quiet text.
The design appears aimed at delivering a bold, modern-retro voice with high impact and quick readability. Its rounded geometry and consistent slant suggest an intention to feel fast and contemporary while staying approachable and friendly in tone.
Uppercase forms are wide and stable with prominent curves (notably in C, G, O, Q), while diagonals (A, K, V, W, X, Y) feel slightly compressed by the slant, adding tension and momentum. The italic angle is consistent across cases and figures, helping headlines feel unified and dynamic.