Sans Normal Likiw 16 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Joanna Sans Nova' by Monotype, 'Akwe Pro' by ROHH, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, friendly, confident, retro, impact, motion, approachability, brand cohesion, display legibility, slanted, rounded, soft corners, heavy weight, compact.
A heavy, right-slanted sans with rounded curves and softened terminals. Strokes stay broadly even with minimal modulation, creating dense, sturdy letterforms and a consistent color in text. Counters are moderately open, bowls are full and circular, and joins are smooth, giving the design a cohesive, slightly compressed rhythm. Uppercase forms read strong and compact, while lowercase shows simplified, single-storey shapes and clean, sturdy stems that hold up well at display sizes.
Best suited to short, attention-getting copy such as headlines, posters, logos, and branding systems where a bold, energetic voice is needed. It also fits sports and lifestyle graphics, packaging callouts, and signage where strong presence and quick readability matter more than long-form text comfort.
The overall tone is energetic and forward-leaning, with a bold, athletic confidence. Rounded shaping keeps it approachable rather than aggressive, lending a friendly, upbeat feel that suggests motion and immediacy. It carries a subtle retro flavor reminiscent of classic signage and sports branding.
Designed to deliver a high-impact, motion-oriented sans that remains friendly through rounded geometry. The goal appears to be a sturdy, modern display italic that reads instantly, with consistent shapes across caps, lowercase, and numerals for cohesive branding use.
The italic slant is pronounced and consistent across letters and figures, helping headlines feel active. Numerals appear robust and legible with simple construction and ample weight, matching the alphabet’s solid, rounded aesthetic.